- Introducing: World's Best in Place Branding -spot_img

city

Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Interviews

Maria Cristina Paganoni on City Branding and New Media

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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Interviews

Robert Govers on Place Branding Theory and Practice

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Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Interviews

Malcolm Allan on City Branding and Placemaking in Great Britain

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Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Uncategorized

Atlantic City Branding – AT Brand Project Fosters Collaboration

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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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