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Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Case Studies

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
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City Reputation Ranking 2014: Insights and Interpretations

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Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
Case Studies

How to Develop a City Branding Strategy: Example Cork, Ireland

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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Uncategorized

Cities of Opportunity – Where Sustainability Thrives

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PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
Expert Advice

Top or Flop? Good and Bad Place Brand Rankings

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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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