Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities
Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Caio Esteves on Place Branding in Brazil and Latin America
Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
Simon Anholt on the Good Country Index and the Global Vote
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Thebe Ikalafeng on the Branding and Reputation of Africa
Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.