Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Joao Freire on Place Branding Practices in Portugal and the Middle East
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
Jeremy Hildreth, the Indiana Jones of Branding
Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Gustavo Koniszczer on Country Branding in Latin America
Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Lina Maria Echeverri on Country Branding in Latin America
Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.