country brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Hume Johnson on Brand Jamaica and Nation Branding in the Americas
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Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
Country Brands 2017: Who Leads in Tourism and Trade? Winners and Trends
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Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
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Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
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Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.