Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Gustavo Koniszczer on Country Branding in Latin America
Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Commonalities in the Management of Country Brands in Latin America
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
How Presidents Influence Country Brands: Examples from Latin America
Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.
Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Simon Anholt Explains Good Country Index
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.