Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Simon Anholt Explains Good Country Index
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
Place Branders, Don’t Mess With The People’s Brand!
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.