Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands
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Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
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Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies
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Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
3 Nation Branding Pitfalls Country Branding Professionals Should Avoid
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Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.
How Transparency Impacts Place Attractiveness: Example Switzerland
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How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review
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Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.