destination marketing

Adriana Campelo on Heritage and Co-Creational Place Branding

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations

Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.

Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding

Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.

5 Reasons Why Advertising Is Not Enough for Destination Branding Success

Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.

Promoting Destination Turkey in Israel: Lessons Learned

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.

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