Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
World’s Most Innovative Cities 2018: Ranking Reveals Winners, Losers, Trends
Innovation Cities Index 2018: World's most innovative cities revealed - learn about the winners, losers and trends in this Q&A with Christopher Hire.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Lauren Millier on Economic Development and Urban Planning
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.