Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Irina Tolstousov on Shaping the Moldova Country Brand
Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.
Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Lausanne – City Performance, Brand Strength and Reputation
How Lausanne performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Hungary – Country Performance, Brand Strength and Reputation
Explore our summaries of rankings about Hungary: its economic performance, country brand strength, soft power and reputation among investors, talent, visitors.
Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.