Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Germany – Country Performance, Brand Strength and Reputation
Snapshot of global rankings on Germany: its economic performance, sustainability, country brand strength, soft power and reputation.
Paris – City Performance, Brand Strength and Reputation
Explore Paris, its economic competitiveness and sustainability, city brand strength, livability and reputation, according to leading rankings.
Poland – Country Performance, Brand Strength and Reputation
Discover how Poland ranks in terms of economic competitiveness, sustainability, country brand strength, soft power and reputation.
Brabant: The Netherlands’ Economic Powerhouse
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase!
Gwen Zuring on Brabant’s Place Brand Management Strategies
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Giannina Warren on Professionalizing Place Branding
Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...