Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Emma Björner on Sustainable Tourism and Place Branding
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.