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Greece

Greece: Country brand insights and thoughts on the Greek nation brand, Greece’s country branding, reputation and positioning as country-of-origin.

City Profiles

Athens – City Performance, Brand Strength and Reputation

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Explore Athens' economic and sustainability performance, its city brand strength and reputation, according to leading rankings and indices.

Toposophy

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Country Profiles

Greece – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Greece's economic performance, country brand strength and reputation, according to rankings on livability, competitiveness, sustainability.

Research Updates

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

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Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

Destination Profiles

Destination Check: Current State of Tourism Sustainability in Greece

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Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.

Interviews

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

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Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.

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Greece

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