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Greece

Greece: Country brand insights and thoughts on the Greek nation brand, Greece’s country branding, reputation and positioning as country-of-origin.

Research Insights

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

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Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Greece

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Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Interviews

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

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Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Interviews

Heather Skinner on Responsible Tourism, Corfu and Place Branding

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Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
Interviews

Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities

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Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
Interviews

Ares Kalandides on Place Management and Urban Planning

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INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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