TAG
Greece
Greece: Country brand insights and thoughts on the Greek nation brand, Greece’s country branding, reputation and positioning as country-of-origin.
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
TPBO -
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Destination Check: Current State of Tourism Sustainability in Greece
TPBO -
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
TPBO -
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Heather Skinner on Responsible Tourism, Corfu and Place Branding
TPBO -
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
TPBO -
Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
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