Ireland

How to Measure Return on Investment of Sustainability in Destinations

Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.

How to Develop a City Branding Strategy: Example Cork, Ireland

City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.

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