Japan

Japan: Learn about latest country brand insights and thoughts on the branding of Japan, its national reputation, country-of-origin strength and positioning as popular destination in Asia.

Observations

Current State of Place Branding Practice in Asia

TPBO -
Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Interviews

Nancy Snow on Japan, Nation Brands and Public Diplomacy

TPBO -
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Interviews

Keith Dinnie, Place Branding Scholar and Advisor

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Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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