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Marketing places such as cities, regions, destinations or countries is a common practice, although increasingly difficult due to our global connectedness and the influence of social media. Read below articles for insights, thoughts and examples linked to place marketing. Essential information for city marketers and those working with destination marketing organizations.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
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Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
How Much Does the Branding and Marketing of Places Cost?
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How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
David Gertner, Pace University, on Strategic Place Marketing
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Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
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