Don Dioko on Macau, Tourism Marketing and Destination Branding in China

Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.

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Placemark Solutions

Placemark Solutions: tourism consultancy committed to helping businesses and destinations create sustainable solutions that benefit both visitors and locals.

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How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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