Marketing places such as cities, regions, destinations or countries is a common practice, although increasingly difficult due to our global connectedness and the influence of social media. Read below articles for insights, thoughts and examples linked to place marketing. Essential information for city marketers and those working with destination marketing organizations.
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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