marketing
Marketing places such as cities, regions, destinations or countries is a common practice, although increasingly difficult due to our global connectedness and the influence of social media. Read below articles for insights, thoughts and examples linked to place marketing. Essential information for city marketers and those working with destination marketing organizations.
Ethics And Why We Need To Rebrand Branding
TPBO -
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Place Branding Joys and Sorrows: Logos and Slogans
TPBO -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.