Middle East
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
TPBO -
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
NEOM: A Tale of Archetypes – Arcadia and Utopia
TPBO -
NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Branding AINNIA: A Fairy-Tale Place That Never Came True
TPBO -
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Eli Avraham on Place Image and Media Coverage of Cities and Countries
TPBO -
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Joao Freire on Place Branding Practices in Portugal and the Middle East
TPBO -
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.