- Introducing: World's Best in Place Branding -
Nation Branding
Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
South Africa a Good Place to Live, Invest or Visit? Country Report
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South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story
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Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
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Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
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