- Introducing: World's Best in Place Branding -
New Zealand
New Zealand: Learn about latest country brand insights and thoughts on the brand strategy of New Zealand, its national reputation, country-of-origin strength and 100% Pure New Zealand destination branding.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Auckland: A City Branding Success Story from Aotearoa New Zealand
TPBO -
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Brian Richards on Place Branding Success Strategies and New Zealand
TPBO -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
NEW: Story Competition!