Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

How to Measure Country Brands? Models, Tools and Approaches

TPBO -
How to measure country brands? You asked, our panel of place branding specialists has answers.
Insights & Advice

Who Owns a Country or City Brand?

TPBO -
Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
Insights & Advice

Sustainability Performance: How Important For Destination Reputation?

TPBO -
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Insights & Advice

Destination Sustainability: How Important For Competitiveness?

TPBO -
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Insights & Advice

Smart Cities and Place Branding: Which are the Opportunities and Challenges?

TPBO -
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
Insights & Advice

How Do Emotions Influence Place Branding Success?

TPBO -
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
1...11121314Page 12 of 14

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.