Place Brand Image
Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
TPBO -
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends
TPBO -
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
How Transparency Impacts Place Attractiveness: Example Switzerland
TPBO -
How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
TPBO -
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
TPBO -
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Promoting Destination Turkey in Israel: Lessons Learned
TPBO -
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.