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place brand theory

My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017

Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.

Business Improvement Districts Explained: What BIDs Mean And Why They Matter

Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.

Public Diplomacy Reading List for Students and Researchers

Public diplomacy reading list for students and researchers, compiled by Professor Oliver Zöllner of Stuttgart Media University. Introductions, theory development and case studies from around the world.

Nation Branding Reading List for Students and Researchers

Nation branding reading list for students and researchers, compiled by Professor Oliver Zöllner of Stuttgart Media University. Introductions, theory development and case studies from around the world.

Why Not to Confuse Place Branding and Place Marketing

Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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