The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you'd like us to look into, please feel free to email us.
Public diplomacy reading list for students and researchers, compiled by Professor Oliver Zöllner of Stuttgart Media University. Introductions, theory development and case studies from around the world.
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