- Introducing: World's Best in Place Branding -
place brand theory
The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.
5 Place Branding Principles for Successful Brand Development and Management
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Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Brand Legitimacy: Definition, Concept, Theory
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Review of academic literature on brand legitimacy and the role of business and government leadership/actions for the perceived legitimacy of place brands.
Media Representations of Places: Definition, Concepts, Theory
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Summary of academic literature on media representations of places: how the media influences our perceptions and image of places, and the consequences.
Brand Integrity, Credibility and Authenticity: Definition, Concepts, Theory
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Review and summary of academic literature on place brand integrity, credibility and brand authenticity.
Green Brands and Sustainability Branding: Definition, Concepts, Theory
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Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.
Places and Destinations: Definition, Concepts, Theory
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Summary of academic literature on places and destinations, including definitions, concepts and theories linked to place and destination.
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