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place brand theory

The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.

Insights & Advice

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

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Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Insights & Advice

How Does Social Media Affect Place Brands? Opportunities and Risks

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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Insights & Advice

Public Vs. Private Sector Branding Explained: Similarities and Differences

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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
How-To Guides

What Is A Brand – And What It Is Not: Branding Explained

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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
Insights & Advice

How Do Emotions Influence Place Branding Success?

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What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

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Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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