The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you'd like us to look into, please feel free to email us.
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
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