place brand theory

The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.

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Place Branding Theory – Academic Literature Review

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Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.
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