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place brand theory

Nation and National Identity: Definitions, Concepts, Theory

Review of academic literature on nations and national identity: theories, concepts and definitions for nation branding and public diplomacy researchers and practitioners.

Difference Between Place Branding and Nation Branding

Summary of academic literature on the conceptual difference between nation branding and place branding.

Nation Branding Perspectives: Definition, Concepts, Theory

Summary of academic literature on nation branding. Learn about the various perspectives and concepts linked to nation branding theory.

Place Image and Reputation: Definition, Concepts, Theory

Summary of academic literature on the perceptions of places, factors influencing place image and reputation, and the six dimensions of national reputation. Get to know the key scholars and their publications.

Brands and Branding: Definition, Concepts, Theory

Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.

Place Branding: Theories, and Academic Literature Review

Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.
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