Place Branding

Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Place Branding Examples

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Insights & Advice

Place Branding Examples – How to Do It

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Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Place Branding Examples

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Observations

Current State of Place Branding Practice in North America

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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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