Place Branding
Introduction to Place Branding
TPBO -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Place Branding Joys and Sorrows: Logos and Slogans
TPBO -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.