Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Virtual Real Estate – Geographic Domain Extensions for Place Marketing
TPBO -
Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
TPBO -
Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
TPBO -
Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends
TPBO -
Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Key Destination Marketing Challenges in 2015
TPBO -
Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Sebastian Zenker on Place Marketing and City Branding
TPBO -
Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.