rebranding
Rebranding is the attempt to change the brand – reputation – of a city, region, destination or nation. Learn about examples of rebranding and what experts think about the topic.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Ethics And Why We Need To Rebrand Branding
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.