- Introducing: World's Best in Place Branding -spot_img

reputation

The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.

Interviews

Natasha Grand on Creating Place Identity

TPBO -
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Insights & Advice

On Place as Society of Brands and How to Maneuver Place Brand Crowds

TPBO -
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Case Studies

How to Brand a City Region: Example ONLYLYON, France

TPBO -
City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Conferences

Recap World Travel Market 2016 – Insights for Destination Professionals

Florian Kaefer -
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
Research Insights

The Value of Fluid and Dense Place Brandscapes

TPBO -
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Conferences

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

TPBO -
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
1...151617...21Page 16 of 21
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon