- Introducing: World's Best in Place Branding -
reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
TPBO -
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
TPBO -
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Simon Anholt on the Good Country Index and the Global Vote
TPBO -
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia
TPBO -
Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.
How to Use Place Brand Rankings
TPBO -
Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Editorial: Panama Papers, Good Countries and the Reputation Crisis
Thoughts on the Panama Papers, Good Countries and the reputation crisis stirred by large-scale tax evasion by political, business and cultural leaders.
NEW: Story Competition!