soft power
Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!
Global Soft Power Ranking 2025 and Insights from the Summit
Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.
Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy
Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
Global Soft Power Index 2024: Key Trends and What They Mean
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Soft Power: What It Is and How It Works
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Global Soft Power Summit 2022 by Brand Finance – Event Invitation
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.
On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.