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South Africa
South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
TPBO -
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Thebe Ikalafeng on the Branding and Reputation of Africa
TPBO -
Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Keith Dinnie, Place Branding Scholar and Advisor
TPBO -
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
South Africa: Storytelling for Responsible Tourism
TPBO -
South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.
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