South Africa

Mike Fabricius on Africa, Destination Marketing and Place Brand Management

Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

Thebe Ikalafeng on the Branding and Reputation of Africa

Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

South Africa: Storytelling for Responsible Tourism

South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.

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