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South Africa

Thebe Ikalafeng on the Branding and Reputation of Africa

Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

South Africa: Storytelling for Responsible Tourism

South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.

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