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South Africa

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

Current State of Brand Africa: Place Branding Challenges and Opportunities

Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.

Mike Fabricius on Africa, Destination Marketing and Place Brand Management

Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

Thebe Ikalafeng on the Branding and Reputation of Africa

Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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