São Paulo City Performance, Brand Image and Reputation

 São Paulo: how does one of the financial capitals of South America and Brazil’s largest and wealthiest city perform in international rankings of economic development, sustainability and innovation?

Learn about:

  • o Paulo's intents of improving its environmental sustainability;
  • The global power of o Paulo;
  • Innovation in o Paulo;
  • o Paulo's startup ecosystem.

Sustainability in o Paulo 

What are the major issues of sustainability in São Paulo, Latin America’s largest city?

As the biggest city in the Southern Hemisphere, o Paulo faces some considerable sustainability challenges, such as transporting more than 3 billion passengers a year via its public transportation network, and handling 20 tons of waste per day.

The city’s overall ranking in the 2016 Arcadis’ Sustainable Cities Index is 79th with a much lower ranking (97th) in the people sub-index. According to the study, this is due to rapid urban growth, aging infrastructure, and a lack of sufficient planning that is felt throughout the city. The profit sub-index is also surprisingly low (84th), considering the market size of o Paulo. Finally, the planet sub-index, which evaluates environmental sustainability of cities, is o Paulo’s strongest pillar in the 2017 study (39th).

According to the 2010 Green Cities index, o Paulo ranks well above average among Latin American cities in the category of energy and CO2 emissions. The city also scores above average in many other categories: transport, water, land use, waste and sanitation. o Paulo’s performance is average only in environmental governance and air quality.


To continue reading, please subscribe

The Editorial Team

We hope you found this article useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!