São Paulo City Performance, Brand Image and Reputation

 São Paulo: how does one of the financial capitals of South America and Brazil’s largest and wealthiest city perform in international rankings of economic development, sustainability and innovation?

Learn about:

  • o Paulo's intents of improving its environmental sustainability;
  • The global power of o Paulo;
  • Innovation in o Paulo;
  • o Paulo's startup ecosystem.

Sustainability in o Paulo 

What are the major issues of sustainability in São Paulo, Latin America’s largest city?

As the biggest city in the Southern Hemisphere, o Paulo faces some considerable sustainability challenges, such as transporting more than 3 billion passengers a year via its public transportation network, and handling 20 tons of waste per day.

The city’s overall ranking in the 2016 Arcadis’ Sustainable Cities Index is 79th with a much lower ranking (97th) in the people sub-index. According to the study, this is due to rapid urban growth, aging infrastructure, and a lack of sufficient planning that is felt throughout the city. The profit sub-index is also surprisingly low (84th), considering the market size of o Paulo. Finally, the planet sub-index, which evaluates environmental sustainability of cities, is o Paulo’s strongest pillar in the 2017 study (39th).

According to the 2010 Green Cities index, o Paulo ranks well above average among Latin American cities in the category of energy and CO2 emissions. The city also scores above average in many other categories: transport, water, land use, waste and sanitation. o Paulo’s performance is average only in environmental governance and air quality.

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The Editorial Team

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