storytelling
Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.
Good Practice Stories: How Important for Sustainable Destination Brands?
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Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories
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Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends
Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
Todd Babiak on Meaningful Place Branding Through Storytelling
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Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
How to Maintain Established Place Brands?
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International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.