storytelling

Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.

Interviews

Maria Cristina Paganoni on City Branding and New Media

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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Insights & Advice

Storytelling Tips for Place Branding Professionals

TPBO -
Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Uncategorized

8 Things You Should Know About Nation Branding

TPBO -
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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