strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Insights and Highlights from City Nation Place Global 2023
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Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.
The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding
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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Design Thinking and Place Branding: Transforming Environments through Empathy, Collaboration, and Innovation
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Discover the transformative potential of design thinking in place branding. With insights from industry experts.
Place Branding in Flux: Insights and Questions from Leading Experts
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Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Recent Research on Place Branding and Public Diplomacy
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In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Ryan Short on Placemaking and City Branding Practice in the US
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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.