Helena Renström on How to Use City Branding for Investment Attraction

Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.

Stockholm City Performance, Brand Strength and Reputation

Stockholm: how attractive is the Swedish capital for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Stockholm's economic performance, brand strength and reputation.

Sweden Country Performance, Nation Brand Strength and Reputation

Sweden's country performance, nation brand strength and reputation, according to international rankings on sustainability, liveability and brand value.

Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream

Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.

Olle Zetterberg on Stockholm Business Region Marketing and Branding

Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.

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