urban development

Place Branding Examples

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Place Branding Examples

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Place Branding Examples

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Research Updates

How City Branding Can Support Sustainable Urban Development – Research Findings

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How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Insights & Advice

Tackling Urban Development Challenges – The Metro Matrix Method

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Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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