Todd Mayfield on Branded Wayfinding for Destinations
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Gadis Ranty on Public Diplomacy, Coffee and Indonesia as Country of...
Does coffee come to your mind when thinking about Indonesia? Country-of-origin, nation branding and public diplomacy are the passions of Gadis Ranty, a junior official at the Indonesian Ministry of Foreign Affairs. Gadis recently wrote an article for the Master of Public Diplomacy blog at the University of Southern California, Annenberg (USA), which was republished in The Jakarta Post. This guest post is an expanded version of the original article, in which Gadis shares her personal view.
Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image
Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.
Destination Branding: How to Create a Sense of Place in Airports
Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Research Insight: A Short History of City Branding Research and Practice
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.