Not Just About Money: How Cities Become Leaders in Talent Attraction
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Book Review of Places: Identity, Image and Reputation by Simon Anholt
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Guy Bigwood on MICE, Place Marketing and Sustainability
Sustainability expert Guy Bigwood (MCI) discusses the role of sustainability as competitiveness factor for MICE destinations, and introduces the Global Destination Sustainability Index.
Why Social Media Buzz Cannot Replace Place Branding
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Richard Florida on Creative Cities and Economic Development
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
City Branding: To Flag or Not to Flag?
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.