Thoughts on the Current Academic Debate on Place Branding
Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees,...
Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
Mercer Quality of Living Ranking 2016: European Cities, Personal Safety
Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
Thebe Ikalafeng on the Branding and Reputation of Africa
Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Research Insight: Branding Cities in the Age of Social Media
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
Marcus Osborne on Country Brands and Nation Branding in Asia
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.