Editorial: We Asked, You Answered – 2016 Reader Survey Responses
Over the last weeks we ran a survey via our newsletter, where we asked you what you like about The Place Brand Observer, which topics you are most interested in, and which services you'd like us to offer. Here is a short summary of findings.
Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia
Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.
How to Use Place Brand Rankings
Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Nancy Snow on Japan, Nation Brands and Public Diplomacy
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Ron Kitchens of Southwest Michigan First on Economic Development and Place...
Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
David Gertner, Pace University, on Strategic Place Marketing
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.