Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Research Insight: A Short History of City Branding Research and Practice
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Putting Place Branding in its Place (as an Academic Discipline)
Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Christopher Hire on Cities, Innovation and City Branding
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Editorial: We Asked, You Answered – 2016 Reader Survey Responses
Over the last weeks we ran a survey via our newsletter, where we asked you what you like about The Place Brand Observer, which topics you are most interested in, and which services you'd like us to offer. Here is a short summary of findings.