Ares Kalandides on Place Management and Urban Planning
INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.
Place Making: The Construction of Regional Identity
Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
New Partner: Place Branding and Public Diplomacy Journal
The Place Brand Observer is thrilled to partner with academic journal Place Branding and Public Diplomacy by Palgrave. Read on for details.
Bernhard Klein, City and Destination Branding Consultant
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
How to Brand a City Destination: Case Study Vienna, Austria
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Andy Levine on the Keys to Success in Place Marketing and...
Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.