How to Brand a City Destination: Case Study Vienna, Austria
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Andy Levine on the Keys to Success in Place Marketing and...
Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Why Economic Development Profession Needs to Reinvent Its Role to Stay...
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Ed Burghard on Brand USA and Strengthening Brand America
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Why and How to Measure Place Brand Equity
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Rethinking Place Branding: Brand Development for Cities and Regions
Book review: Rethinking Place Branding: Brand Development for Cities and Regions by Mihalis Kavaratzis, Gregory Ashworth, Gary Warnaby (Springer 2015).