Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Sustainable Tourism Advice for Destination Marketers: Keep it Real!
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Special Report: Place Branding Concepts and Theories
Review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources.
Public Diplomacy: New Dimensions
Book review on Public Diplomacy, New Dimensions & Implications by Nancy Snow. Introduces concept of new Public Diplomacy, and its links to nation branding.
8 Things You Should Know About Nation Branding
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
Thoughts on Nation Branding as Concept and Theory
Jay Wang, Director of the USC Center of Public Diplomacy, shares his views on nation branding - definitions, concepts, theory.