Book Review: International Place Branding Yearbook Series
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Place Brand Observer Partners with City Nation Place
Happy to announce the Place Brand Observer's partnership with City Nation Place, the new forum for place branding professionals in London.
Guest Post: Place Branding Strategies for Rural Development
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.
Malcolm Allan on City Branding and Placemaking in Great Britain
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Atlantic City Branding – AT Brand Project Fosters Collaboration
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.