Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Webinar: Talent Attraction During COVID-19 – How European Regions Do It
Talent attraction and -retention and how regions can collaborate: the focus of a webinar by Future Place Leadership, taking place June 18th 2020.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding:...
What's the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
Mats Segerström on How Talent and Sustainability Will Attract Business and...
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
How Cities, Regions and Countries Measure the Success of Place Branding...
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.