Brisbane is a gentle mix of an active subtropical climate, scenic nature, and urban sophistication. Its warm and relaxed atmosphere gives it the reputation as one of Australia‘s most livable cities. It leverages its strategic location, pleasant climate, and diverse cultural and arts scene to be a strong competitor to Sydney and Melbourne.

As the city gears up to host the 2032 Olympic and Paralympic Games, what do leading rankings and indices reveal about Brisbane’s economic competitiveness and sustainability, its city brand strength, livability, and reputation?

Overview of Brisbane’s Performance & Potential

The following table offers an overview of Brisbane’s overall performance across various international rankings. For a deeper analysis, our custom reports provide tailored insights for specific contexts, such as cities, regions, or countries.

Ranking 2019 2020 2021 2022 2023 2024 2025
Resonance World’s Best Cities 62 70 79 57 90 90
2Thinknow Innovation Cities Index 48 42 38
Mercer Quality of Living Ranking 35 34 36
Mercer Cost of Living Ranking 103 126 81 84 82 89
Numbeo Cost of Living Index 84 48 57 32 68 118
Numbeo Quality of Life Index 8 10 17 23 38 14
Arcadis Sustainable Cities Index 64 38

City Brand Strength

Brisbane’s international profile is on the rise. In Resonance‘s World’s Best Cities 2025, Brisbane ranks 90th overall, with notable strengths in air quality (13th) and universities (27th). These rankings highlight the city’s appeal for healthy living and top higher education.


Appeal to Investors and Business

Brisbane is emerging as a significant player in the Asia-Pacific region. In 2023 the city ranked 38th in the Innovation Cities Index (which is released around every two years), reflecting its growing innovation ecosystem.​


Appeal to Talent

Brisbane attracts talent through its high quality of life and educational opportunities. The University of Queensland is ranked 40th globally in the QS World University Ranking 2025. Mercer’s Cost of Living Ranking 2024 places Brisbane at 89th, indicating a relatively affordable cost of living compared to other major cities. Numbeo’s Quality of Life Index 2025 rates Brisbane at 199, the highest in Oceania.


Urban Sustainability

Brisbane demonstrates a commitment to sustainability. The Arcadis Sustainable City Index 2024 recognises its efforts in environmental management and urban planning. The city’s initiatives in green architecture and public transportation contribute to its sustainable urban development.


Key Takeaways

Brisbane is leveraging its lifestyle appeal, clean environment, and emerging tech scene to climb the ranks of global city indices. Its reputation as Australia’s most liveable major city is strengthening, helped by international student inflows and strong university performance.

While not yet a dominant financial hub, Brisbane is carving a niche as a mid-sized city with big ambitions—particularly ahead of the 2032 Olympics. Strategic focus on infrastructure, innovation, and sustainability will be critical as the city balances growth with affordability and livability.

  • Strengths: High quality of life, strong education system.
  • Weaknesses: Housing affordability, infrastructural strain.
  • Opportunities: Sustainable urban development, growing startup scene.
  • Threats: Regional competition, climate change risks.

Last updated in May 2025. Explore more city profiles here.


Did you know? Our custom reports complement publicly available rankings by offering a deeper look at your city’s performance and potential. They combine independent benchmarking across key indices with expert community feedback—highlighting how your city is perceived and where it stands out. Designed to support place branding leaders, these reports provide clear, actionable insights to strengthen strategy, positioning, and international reputation.

📊 Want to see an example? Contact us today!


Disclaimer: The information in this article is intended to provide a general overview of Brisbane’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, the data is provided “as is” without warranty of any kind. Please verify any information before relying on it for decision-making purposes.