Las Vegas, famously known as the Entertainment Capital of the United States, if not the World, is renowned for its vibrant nightlife, casinos, and luxurious resorts. It attracted more than 23 million tourists in the first half of 2023 alone. Beyond its entertainment allure, the city has been making strides in economic diversification, cultural development, and urban planning—playing a significant role in Nevada’s economy.

But how does Las Vegas fare in terms of economic performance, city brand strength, and reputation according to leading rankings and indices?

Let’s explore:

  • Economic competitiveness and financial performance
  • City brand strength and reputation
  • Livability: How appealing is it to talent, visitors, and locals?

Economic Competitiveness and Financial Performance

In the Innovation Cities Index 2022-2023, Las Vegas ranks 45th, reflecting a decrease of eighteen positions. This suggests some challenges in maintaining its innovation momentum.


City Brand Strength and Reputation

The 2024 World’s Best Cities Report by Resonance ranks Las Vegas 59th overall, with strong performance in Lovability (11th). However, there is room for improvement in Livability (154th) and Prosperity (142nd).


Livability: How Attractive Is Las Vegas as a Place to Live, Work, and Study?

The IESE Cities in Motion Index 2024 places Las Vegas 78th overall, with notable rankings in Economy (29th), Technology (33rd), and Governance (50th). Improvement is needed in Environment (122nd), Mobility and Transportation (115th), and Social Cohesion (125th).

In 2024, the Times Higher Education ranking placed the University of Nevada in the 601-800 bracket and 310th in the US College Ranking.


Last updated in July 2024. Explore more city profiles here.


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Disclaimer: The information in this article is intended to provide a general overview of Las Vegas’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, we are not responsible for any typographical errors or inaccuracies. The data is provided “as is” without warranty of any kind. Users should verify any information before relying on it for decision-making purposes.